FOURKITES
We Moved A Logistics Firm Forward.
The partners behind FourKites had a lofty goal: To reshape and redefine the logistics industry, using technology to create transparency and real-time information sharing. But first, the company needed to establish its brand, so it could be leveraged in future communications efforts. Naturally, it turned to us. We began by developing the company name, as well as its brand story and identity, employing proprietary methodology to ensure that communications would be consistent and relevant to each of FourKites’ disparate audiences. Then, we applied what we learned in the initial strategic branding phase to a comprehensive style guide and a 2016 marketing campaign, developing traditional and digital components—such as web presences and tradeshow materials—and helping FourKites’ achieve that lofty goal.
